Driving record visibility for one of Alberta’s premier holiday events.
The Challenge
The Banff Christmas Market is one of Alberta’s most anticipated seasonal events, attracting thousands of visitors from across Western Canada over a short six-week period. Success depends on building awareness well before opening day while converting that interest into ticket sales during a limited sales window.
The Stationed Traveller developed and managed a full-funnel digital marketing strategy designed to maximize event visibility, drive qualified traffic, and increase ticket purchases through Google Ads, Meta Ads, SEO, website optimization, and ongoing campaign management.
The Strategy
- Meta advertising and Performance Max campaigns
- Seasonal creative and audience expansion
- Organic SEO and event landing pages
- Content optimization and retargeting
- High-intent Google Search campaigns
- Branded keyword strategy
- Ticket-specific landing pages
- Continuous bid and keyword optimization
The Results
162,476
Website Sessions
29% year-over-year growth, introducing nearly 99,000 new users to the event.
40,988
Google Ad Clicks
Delivered at an exceptional 23.75% click-through rate, showing high purchase intent.
6,600+
Google Conversions
More than 6,600 tracked conversion actions at a 15.48% conversion rate.
44,753
Organic Sessions
A 46% year-over-year increase from SEO, expanding long-term visibility.
