A conversion-focused website designed to showcase the Canadian Rockies and drive direct bookings.
The Challenge
Stoneridge Mountain Resort is one of Canmore’s premier all-suite resorts, offering spacious condominium-style accommodations in the heart of the Canadian Rockies. While the property already had a strong reputation, it needed a modern digital experience that better reflected the premium nature of the resort while increasing direct bookings and reducing reliance on online travel agencies.
The objective was clear: create a visually compelling, conversion-focused website that inspired travellers to book directly while showcasing the breathtaking mountain landscapes and unique guest experience that set Stoneridge apart.
The Strategy
- Conversion-first user experience
- Premium visual storytelling with stunning Rockies imagery
- Mobile-first responsive design
- Simplified booking journey
- Search engine optimization
- Fast-loading pages and technical performance
- International audience targeting
- Clear calls-to-action throughout the journey
The Results Over 1 Year
$2.6M+
Direct Booking Revenue
Generated in direct bookings, proving the impact of conversion-focused design.
1,300+
Direct Reservations
Converted visitors into direct bookings through the property’s own channels.
68
Countries Reached
Attracted travellers globally, positioning the resort as an international destination.
81,000
Website Users
Introduced thousands of prospective guests to the resort and its mountain experience.
