Rebuilding a digital experience that increased revenue and direct bookings.
The Challenge
Johnston Canyon Lodge & Bungalows is one of Banff National Park’s most iconic accommodations. While the property had a strong reputation, its website and digital marketing were no longer fully supporting its growth potential.
The Stationed Traveller was brought on to completely redesign and rebuild the website while managing digital marketing — creating a faster, more engaging site that increased direct bookings, improved search visibility, and maximized return on ad spend.
The Strategy
- Modern, mobile-first website redevelopment
- Faster page loads and improved user experience
- Simplified online booking journey
- Enhanced SEO architecture and technical optimization
- Google Ads management and optimization
- Programmatic advertising through Sojern
- Content marketing, blogging, and analytics
- Seasonal campaign planning
The Results
$373,000+
Attributed Revenue
Combined digital campaigns generated directly attributed online revenue through an integrated strategy.
30x
Return on Google Ads
$135,776 in revenue from just $4,464 in ad spend — more than thirty dollars for every dollar invested.
$237,724
Revenue Through Sojern
Programmatic advertising delivered a 6.88x return on ad spend while expanding awareness among high-intent travellers.
