Driving sustainable eCommerce growth through full-service digital marketing.
The Challenge
In 2025, Jolene’s Tea House partnered with The Stationed Traveller to take over its entire digital marketing strategy — to increase online sales, build stronger customer relationships, improve brand awareness, and create a scalable marketing engine for long-term growth.
Rather than isolated campaigns, we built an integrated marketing ecosystem designed to continually attract new customers while increasing repeat purchases and customer lifetime value.
The Strategy
- Google Ads management and ongoing optimization
- Shopify conversion rate optimization
- SEO strategy and content development
- Klaviyo email marketing and automation
- Seasonal campaign planning
- Paid social advertising
- Website optimization and merchandising
- Monthly analytics, reporting, and continuous optimization
The Results
30%
Growth in Online Sales
Achieved within one year, demonstrating the impact of a consistent, data-driven marketing strategy.
82,437
Website Sessions
A 40% year-over-year increase, bringing significantly more qualified customers to the online store.
57%
Average Email Open Rate
Segmentation and personalized messaging drove repeat purchases and dramatically outperformed industry averages.
